Privacy Policy

Peak Running & Movement

Effective Date: 18/03/2026

1. Introduction

Peak Running & Movement (“we”, “us”, or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website.

Business details:
Paul Smith (sole trader) trading as Peak Running & Movement
Unit 6a, Green Street
Macclesfield
SK10 1JN
Email: paul@peakrunandmove.co.uk

2. What Information We Collect

We may collect and process the following personal data:

Information you provide via forms:

  • Name
  • Email address
  • Telephone number
  • Any information included in your message

Automatically collected data:

  • IP address
  • Browser type and version
  • Pages visited and time spent on the site

3. How We Use Your Information

We use your data to:

  • Respond to enquiries submitted via our contact forms
  • Provide information about our services
  • Improve our website and user experience

We do not use your data for marketing purposes and do not send newsletters.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Legitimate interests – to respond to enquiries and operate our business
  • Consent – where required for cookies and tracking technologies

5. Third-Party Services

We use trusted third-party services to operate our website:

Google Analytics

We use Google Analytics to understand how visitors use our website. This helps us improve performance and user experience.

Google Analytics may collect:

  • IP address (anonymised where possible)
  • Device and browsing information

Google reCAPTCHA

We use Google reCAPTCHA to protect our website from spam and abuse. This service analyses user behaviour to determine whether a visitor is human.

WPForms

We use WPForms to manage contact form submissions. The data you submit is securely stored and sent to us via email.

6. Cookies

Our website uses cookies to improve your browsing experience.

What are cookies?

Cookies are small text files placed on your device when you visit a website.

Types of cookies we use:

Essential cookies
Required for the website to function properly.

Analytics cookies
Used by Google Analytics to collect anonymous information about how visitors use our site.

Security cookies
Used by Google reCAPTCHA to help prevent spam and abuse.

Managing cookies

You can control and/or delete cookies through your browser settings.

When you first visit our site, you will be asked to consent to the use of non-essential cookies.

7. Data Retention

We only keep your personal data for as long as necessary:

  • Contact form submissions: retained for up to 12 months
  • Analytics data: retained according to Google Analytics settings

8. Data Sharing

We do not sell, rent, or trade your personal data.

We may share your data with service providers (such as Google) only where necessary to operate our website.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing
  • Request restriction of processing

To exercise any of these rights, please contact:
paul@peakrunandmove.co.uk

10. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Paul Smith
Peak Running & Movement
paul@peakrunandmove.co.uk